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The terms “marketing” and “advertising” seem to overlap in the minds of most Americans. However, marketing and advertising are actually two distinct processes, where marketing is the process with a broader scope. However, the two processes do correspond in many ways and do overlap in actual practice. The process of advertising for instance can benefit from typical marketing processes especially during pre-phase advertisement stages. The marriage of marketing and advertisement could perhaps result in the newly coined phrase: marketing advertising.

Four Reasons Advertising Can Fail and Why “Marketing Advertising” is More Effective

According to an online article, 10 Rules for More Effective Advertising2, there are numerous ways that even ad professionals can knowingly or unknowingly make a flop of an advertisement campaign.

Some of the unfortunate techniques include the following:

Using information presented in an A-Z format, without interlacing the information in a story that people can relate to.
Not being explicit about the purpose of the advertisement. Subtle advertisements aren’t necessarily a good thing. Advertisers should make the call to action apparent.
Failing to “speak” to the emotions of viewers. According to the article, “There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust.” The article also states that, “An added bonus is that successful emotional appeals limit the number of exposures required for audiences to understand, learn, and respond to the calls to action – people may only need to see emotionally compelling scenes once and they will remember those scenes for a lifetime.”
Using inferences and conclusions that are too complex. Advertisements are not meant to be complex. Otherwise the convenience of advertisement wouldn’t be convenient any longer, would it?
I would also add that a big marketing advertising “no, no” is avoiding the foundational element of market research. Without market research, an advertising agency may even bypass the advertising mistakes mentioned above and still fail to stimulate action among a specific audience.

Market Research: Start a Marketing Advertising Campaign the Right Way

An advertiser doesn’t have to be a marketer to realize that knowing his or her audience (i.e. his or her market) is effective for better advertisements. Besides avoiding the mistakes mentioned above, advertisers or marketing advertising experts need to know their market as thoroughly as their budget and energies will allow, as some commercials (even with all the recommended elements) may fail to stimulate an audience to action. Take the Burger King “Herb the Nerd” commercial (see MSNBC’s 10 Worst Super Bowl Ads of All Time3) as an example of what doesn’t work. The commercial, (though it may have contained most of the requirements inversely inferred in the list above), was a calamitous flog since many of those who viewed the commercial were annoyed by the actor who played Herb the Nerd and were perhaps also uncomfortable with the emotions that the commercial tried to evoke in the first place. With a bit more market research-or more marketing advertising–, perhaps Burger King’s agency could have avoided a million dollar fiasco.4

Even amateur marketers and advertisers are aware that market research can be extremely valuable but many are not willing to expend the time and effort it takes to find a successful direction for a marketing advertising commercial. Especially since marketers may have a sneaking suspicion that even when viewers say they like one commercial, they might actually respond more readily (or emotionally) to another commercial.5 Market research, according to allbusiness.com can be conducted with any or all of the following techniques:

Surveys
Focus Groups
Personal Interviews
Observation
Field Trials
Market research can also include a history of the company’s own advertising projects. Campaigns that were responded to well in the past may simply need a remake.

A Final Check on the list for Marketing Advertising Techniques

After all is said and done it seems that the humor and the simplicity of an advertisement can contribute to a major commercial success. 8 The Windex Birds Commercial9 may be a good example of humor and simplicity for the Windex buying audience.

We often hear people say they “want to work from home”. Most people do not really know that this statement can mean a variety of things. Some simply mean they would like to do their current job from home. Many employers across the country offer work at home programs that will allow you to do the very same job you would be doing sitting at your office except doing work from home.

If your employer does not allow you this option, and most do not, then you need to find another way to make money from home.

The first thing you should do when trying to find something to do from home is decide if you want a home based BUSINESS or a home based JOB. A business and a job are not the same thing. Actually they are VERY different things.

A home based business is exactly what it sounds like… it is a business. You are the boss and you are in control of everything. When you own your own home based business you will must set your own hours and set your own goals. The best part of owning your own home based business is that you will be able to give yourself a raise whenever you want.

A home based job is exactly like a job… just from home. You still have a boss, you still have a workload given to you and you still have a set amount of time to do it in. Your boss will also decide how much you deserve to get paid and worst of all you can still get fired.

If you are looking for a home based job you might want to stop right here because this article is not intended for you and will probably not help you at all.

If you are really looking for a home based business you may have just found what you’re looking for.

There are thousands of options when it comes to finding the right home based business. There are so many choices that it can often be overwhelming.

One of the first things you’ll want to think about is your commitment. By commitment, I am referring to time and money required to get started. How much do you have to invest for a successful business plan? How much time are you willing to invest to get your home based business ‘off the ground’?

Investment on your part is a key difference between owning a business and having a job. I hear people tell me they don’t want to invest any money in their business. What I hear them saying is, “I’m not willing to risk anything but I want everything”. I know that our business is not right for them. I often just wish them the best and have to let them go.

It’s true that a job WILL allow you to save some money but it will never allow you the freedom that you’ll find by owning your own business.

Once you have a good idea of how much you’ll be willing to invest you’ll want to start thinking about the type of work you can get excited about. As you are interviewing potential partners to work with, ask the tough questions. Ask them:

“What will a typical day look like?”

“What will I be doing to grow my business?”

“Who will I have daily access to for help?”

“What type of training do you provide?”

“How quickly can I expect a return on my investment?”

The answers to these questions will give you a good idea if that home based business is right for you.

There are a lot of great products out there that you can market from home and the choice is totally up to you but you will want to make sure it’s a product line that has real value to your customer. Also make sure it’s something that you are going to feel comfortable marketing… something you can get excited about.

I truly hope that this article has been helpful for you and given you some idea of what you are looking for. If it’s a home based job that your really looking for, I wish you the best of luck in finding that.

If however, you decide that you want the incredible lifestyle that a home based business affords you start by getting some information about owning your own business today.

Working from home is an incredible lifestyle… let’s hope you get to live it very soon!

If you are anxious for a new life and better lifestyle, the author Roger Moody will be honored to mentor you to the next level. Roger Moody is a National Top Producer and stay at home father of 4 kids. Passions include helping others achieve their goal & taking care of Baby Allie, born March 1st, 2008. Prior to becoming a successful online business owner, his background was mathematics and engineering. Roger is a self described “Former Geek”!